Foodie Editor/Content Strategist

Role: The Foodie (Editorial/Product Visionary) (1759)
Client: Major News Portal
Location: New York, NY
Type: Long-term Freelance

Overview:

The Hired Guns have been tapped by a long-time client to find an editor/editorial strategist who loves and lives food, wine, and dining. They’re looking for someone to build a team and create a voice and strategy for a new site/blog that’s all about your greatest passion in all the world!

Gun Profile:

You’re the gourmand. When it comes to selecting restaurants or wine, all eyes turn to you. You write about it compulsively, but more importantly, you live it. And have a very distinct POV about what needs to be written and shared about it. In fact, you know where the white space is in a very crowded universe … that missing je ne sais quoi amid the cacophony of websites, blogs, magazines, TV shows, books, and all the other outlets covering all things food. Alas, perhaps you’re trapped inside a media machine that has big budgets but is terrified of trying new ideas, and you don’t have the bank to launch a new property by yourself. If this sounds like you – and you have the fervor and experience to run this baby like it’s your own dime on the line, then this gig most definitely could be for you!

Nitty-Gritty:

Food. It’s everywhere, and it’s become a celebrity in its own right. Our client wants someone with a fresh approach that will keep people coming back to the tasty web buffet only you know how to create. You have a recipe in mind for the ultimate gastronomic media experience – replete with a tone and voice that will capture the imagination (and eyeballs) of the world. You have a gut instinct for the right mix of ingredients that will bake up into a deliciously compelling brand, one capable of becoming nothing less than the dominant foodie destination for the next decade and beyond.

You’ll hand-pick and manage a team of knowledgeable bloggers who aren’t just reporting on the conversation, but moving it. Ability to generate online buzz, rock an amazing editorial calendar, and manage a budget are musts, of course. An existing footprint in the food space and a great Rolodex of solid PR contacts are major pluses. If you can also be the talking head and represent the brand as a whole, even better, so TV/Video experience (accompanied by a vivid and engaging on-air persona) is very much preferred.

(Note, if you don’t quite have the experience to be the lead dog on this team, but think you would be great as one of the bloggers for the property, please send us a note, with “Foodie Blogger” in the subject line, detailing why you’re the next Martha, hyper-focused on Heirloom Tomatoes, or the complete Wine Aficionado.)

Inside Skinny:

Let us be absolutely clear: a lot rides on the ideas you have coming in. The client sees the potential of the foodie space and has the marketing and development muscle, but you’re the one who has to figure out how to cook up a differentiated property in this densely packed space.

Net-Net:

If you have the gourmet gusto to build a new digitally-driven product from scratch out of your brain (kind of like your grandma’s beef stew), then we want to talk to you!

How to Apply:

Please email your cover letter and resume to foodiegig@thehiredguns.com.

Original posting at Hired Guns