MaManager, Integrated Marketing Communications (Midtown)

Reply to: smeltzer@thomaspublishing.com [?]
Date: 2008-12-31, 5:53PM EST


ThomasNet (www.ThomasNet.com) is the leading online industrial destination site where buyers and engineers from companies of all sizes, including the government and the military, go to purchase industrial products and services. More than three million buyers per month rely on the site to find suppliers, product catalogs, and downloadable CAD drawings. ThomasNet also offers Advanced Web Solutions - from basic websites to complete website redesigns, searchable online catalogs (with or without e-commerce), SEO, and downloadable CAD drawings, in addition to other resources.

Headquartered in New York City, ThomasNet’s marketing function supports a large independent sales force throughout the U.S.. We have an opportunity for a marketing professional to join our creative / communications team to research, develop and execute integrated online and offline marketing programs and campaigns. This includes: client / prospect-facing and sales channel marketing communications; managing multiple projects; tracking effectiveness of marketing efforts and collaborating with creative team members to support the field. An additional key element of this position will be to conduct and manage “for show” research initiatives in support of ThomasNet’s value proposition. We are looking for an exceptional individual with strong personal initiative, who enjoys being part of a team as well as working autonomously on a wide variety of projects to support the sales effort.

To be considered for this opportunity you must have the following qualifications:
• 3 - 5 years of online marketing experience (B2B environment preferred) including acquisition programs, email campaigns / e-newsletters and program management, deployment and measurement tools and interactive media initiatives (videos, webcasts).
• Solid experience in website usability, content management and analytical tools.
• Ability to measure ROI of program based on campaign results and metrics analysis.
• HTML experience desired.
• 8 -10 years of offline marketing / advertising experience with knowledge of developing integrated campaigns/programs.
• Excellent writing, proofing and editing skills.
• Excellent oral and written communication skills; superior knowledge of and experience in Microsoft Word, Excel & PowerPoint.
• College degree.
• Travel expected approximately 10% - some weekend travel required.

We offer a comprehensive benefits package, with Rx, dental and 401(k).

NOTE: Position is located in our New York City HQ, across the street from Penn Station. If interested, please forward an attached copy of your resume and cover letter in MS Word format to smeltzer@thomaspublishing.com and INCLUDE SALARY REQUIREMENTS.