Daylife, a Cool News Aggregator, VP of Marketing (SoHo)

Reply to: job-697090744@craigslist.org
Date: 2008-05-27, 3:10PM EDT


VP of Marketing

The Company

Daylife is a well-funded, fast growing internet start-up focused on transforming the distribution of news online. Located in New York city, we are backed by top tier institutions including Balderton Capital, Arts Alliance, and the New York Times, along with individuals including Craig Newmark (Craigslist), Michael Arrington (TechCrunch), and Jeff Jarvis (Buzzmachine) to name a few.

We're a tight and talented group with a seasoned management team assembled from some of the best companies out there. We pay highly competitive salaries while also providing full health benefits and company equity.

We're on a mission to shake up the news industry, while having fun along the way.

The Role

We are looking for a web-savvy Marketer with domain expertise in online publisher solutions. The ideal candidate will have experience with advertising networks, affiliate programs, cultivation of developer communities, grass roots web marketing and will be an avid blogger and active citizen of the web.

Responsibilities:

•Develop go-to-market strategy and plan for Daylife.
•Drive awareness and usage of Daylife's products.
•Develop marketing programs to reach out to our publisher and developer community.
•Define and evolve product positioning and messaging for all Daylife constituents.
•Build equity around the Daylife brand.
•Deeply understand Daylife's user needs through primary and secondary research and translate these to product suggestions/refinement.
•Develop collateral that optimally positions the strengths of our products.
•Build and manage the marketing budget; evaluate ROI of marketing campaigns.
•Manage and coordinate with PR firm.
•Support the strategic partnership efforts of Daylife's Sales and Business Development teams.

Requirements:

•BA/BS degree, MBA a plus.
•5+ years of product marketing, direct marketing, marketing program management, or consulting.
•7+ years of online media experience.
•Proven passion for technology; technical understanding of online applications a plus.
•Passion for analyzing products, customers and market dynamics.
•Proven ability to manage multiple projects, set priorities and meet deadlines.
•Outstanding written and oral communication skills.
•Strong organizational and analytical skills.

Interested? Great! Please contact us via email at hr@daylife.com.

Not for you? No worries. Refer someone we hire and you’ll get a new MacBook Air!