Interactive Copywriter

Web Savvy Copywriter Wanted to create direct response, editorial and social media copy

Are you a web savvy copywriter looking for a new gig? If you get a kick out of cranking out effective interactive promotions, provocative blog posts, catchy tweets, and high-ranking SEO content, then we want you on our Creative team.

As an Interactive Copywriter at Adaptive Marketing, you’ll be a manager in Creative Services with responsibility for developing concepts, copy, and content to help take our thriving $800 million Internet business to the next level.

We’re looking for a versatile copywriter who thrives on diversity and knows the ins (and outs) of writing for the web. On any given day, you may be asked to concept and write digital direct response campaigns, e-mails and online promotions, optimized product and editorial content, and engaging social media posts for our growing portfolio of shopping and personal security products.

You need to be a solid writer who knows how to craft persuasive web copy in an open, collaborative environment. Attention to detail, excellent written and verbal communications, and the ability to manage time effectively are key.

Job Responsibilities:

• Write strong, persuasive interactive advertising copy for new member acquisition and cross-sell efforts
• Craft website and merchandising copy for varied membership programs
• Brainstorm and write news and feature articles, blog posts, podcasts and other online content
• Participate on relevant social media and networking portals to support our products and monitor competitive marketing efforts
• Collaborate with web designers and online marketing group to develop promotions that are on creative brief and support the overall marketing strategy
• Critique and revise existing creative to increase effectiveness of advertising assets
• Update and maintain content for multiple product websites as needed
• Provide copywriting support for special projects (both online and offline) as needed

Requirements

• 3-5 years of diverse online copywriting experience. Emphasis on direct response marketing and SEO experience a plus
• Bachelor’s degree in English, journalism, advertising, marketing or related field
• Strong conceptual thinker with a solid foundation in direct marketing fundamentals
• Must be skilled in short and long copy; experience with editorial content development preferred
• Excellent fact-checking, proofreading, and copy-editing skills
• Strong attention to detail with the ability to manage numerous projects simultaneously
• Familiarity with Microsoft Office suite and Macintosh environment; HTML experience a plus
• Online samples required — submissions without samples will not be considered

Contact:

Adaptive Marketing (a subsidiary of Vertrue)
20 Glover Ave
Norwalk, CT 06850