Senior Writer for Future Brand

FutureBrand is global leader in brand consulting and design. In 20 offices around the globe, FutureBrand offers an unparalleled level of business-focused strategy, expert design and execution and the relentless delivery of solutions that produce recognized, tangible results for our clients' businesses.

FutureBrand's New York office is currently seeking a Senior Writer for FB-X, a group within FutureBrand with offices NY, Dubai and Toronto. This is a fast paced, dynamic group with multi-national clients across many industries including tourism, real estate, finance and technology. The Senior Writer will demonstrate a strong understanding of branding, possess core strategic skills, the ability to work creatively, integrate ideas from other teams, and work cooperatively with strategy and design team members. He/she will work on multiple client projects, ranging from dimensioning brand development opportunities to creating copy for brochures, web, video scripts, ads and exhibits. He/she will also work closely with designers to ensure the work is synergized and reflective of the overall brand ideas created. Travel will be required.

Responsibilities will include but not be limited to:
Actively participating and playing a senior role in work sessions and brainstorms, contributing to the development and creation of brand ideas, strategies and platforms
Ability to further dimension initial ideas through copy and verbal expressions
Creating a style, personality and tone to verbal communications
Creating "big ideas" from which brand efforts will emanate
Ability to develop unique brand names
Developing brand messaging and copy for brand materials (e.g., brochures, web, ads, taglines, brand books, video scripts) that are on strategy
Working with creative team to develop brand ideas and stories
Writing channel specific copy (storyboard for video, taglines, brochure and web copy, etc.)
Writing press releases
Writing copy for FutureBrand studies
Creating internal case studies

The ideal candidate will possess a Bachelor's degree though a Master's is preferred. He/she should have 5-7 years related professional experience in creative writing, copywriting and brand development. Candidates must be able to work well under pressure, meet tight deadlines, be a team player, a creative, innovative thinker, strong communicator and possess good presentation skills.